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When
it’s time to sell your house, you want an agent
who shares your goal—to sell your house for the
highest possible price in the shortest possible time—and
who knows how to achieve it. I am committed to giving
you the highest-quality service, expertise, advertising
and marketing advice to help make your goal a reality.
You can count on me for unwavering and thorough attention
throughout the process.
Here
are the key steps I take to ensure the successful sale
of your home:
1. Choosing the correct price: Before your house goes
on the market, I get information from sales and listings
in your neighborhood as well as from colleagues. I know
the area thoroughly and am always up-to-date on changes
in market conditions, so you can be sure I’ll price
your house appropriately.
2. Preparing the property for market: I’ll make
certain that your house can “show its best”—and
be most inviting to buyers.
3. Marketing and advertising: I customize a marketing
plan for each property. The key elements include:
Internet exposure — Most buyers start their search
for a house online. It is crucial that your home be
listed be on as
many Web sites as possible. At minimum, it will be listed
on my Web site, www.karengoldenrealty.com and the Web
site of the Hilton Head Multiple Listing Service.
Open houses — These include weekend open houses
for prospective purchasers as well as Wednesday Broker
Open Houses. I mail color “Just Listed” open
house postcards to neighbors, other targeted neighborhoods,
and contacts on
my database.
Promotional materials — To make the most of marketing
your house, I use high-quality materials and distribute
them strategically. I’ll provide a custom-designed
brochure with photographs and a fact sheet. I’ll
also send
direct-mail postcards, with a professional photograph
of the property, to neighbors and other targeted neighborhoods.
Advertising — As with the marketing materials,
I’ll advertise your property where it really counts.
4. Telephone follow-up — It’s vitally important
to talk to agents and potential buyers who have seen
your house. I make follow-up calls to answer any questions
they might have and further develop their interest.
I’ll keep you apprised of what I learn with weekly
written reports to help you understand how the market
is responding to your property.
5. Negotiation of offers — I’ll advise you
on getting an offer with the best possible terms; and
before proceeding, I’ll ensure that the buyer is
financially capable and otherwise suitable to complete
settlement.
6. Follow-through from contract ratification to settlement
— I’ll guide you through the inspection stage,
help arrange any necessary repairs to your house and,
of course, provide all the help and expertise that you
need at the settlement table.
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